Hess Truck 2025 60th Anniversary Celebration. A special commemorative “60” insignia on the front grille celebrates six decades of the hess toy truck, a holiday tradition started by leon hess in 1964. Every year, collectors and families eagerly await the holiday release, and for good reason.

Enter the giveaway by doing all 3 of these things: Enjoy this special 60th anniversary video that looks back on 60 incredible years and honors you—our loyal fans and families who have made hess toy trucks part of your.